ANALYSING THE SOCIAL IMPACT OF MEDIATED COMMUNICATION AND GLOBALISATION IN NIGERIA

Adaku U. Ubelejit-Nte (PhD)

Abstract


The paper descriptively provides an insight to the interdependencies of the new media of communication and globalisation. Due to the social significance of communication in society this research is imperative. This is a sociological approach to the study of the new media of communication to explain its social implicationsin the context of globalised world.Many controversies are continuously generated on the phenomenon of globalisation. Its effect and impact on personal life, social, economic and political sphere has been at the heart of debates by scholars. The paper explored the complimentary role of the new media in globalisation as compatible constructs in global domination. The interest of transnational corporations by implication, developed nations are achieved and sustained through the pervasiveness of new media messages.


Keywords


Communication, Globalization, Sociological Approach and Transnational Corporations

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