ETHICAL PRACTICES AND MARKET SHARE OF SELECTED BANKS IN NIGERIA

Olubayo Thomas Olajide (PhD), Ayobami Folarin Elegunde (PhD), Isaac Dosu

Abstract


The study focused on the ethical practices and market share of chosen banks in Nigeria. The study adopted survey research design. The study population comprised 2,723 knowledge workers of chosen banks in Nigeria. Purposive sampling technique was used to choose 337 respondents from the population of study. Both primary data was used in this study. The research instrument was validated using content validity test. Cronbach alpha was used to test the internal consistency of the research instrument and it depicted correlation co-efficient values of; 0.779 for ethical practices, 0.743 market share. One hypothesis was tested using both descriptive and inferential statistics (regression analysis). The hypothesis revealed that ethical practices have effects on market shares of chosen banks in Nigeria. The study recommended among others that banks should be holistic embracement of ethics in all business practices. Ethical practices should be reinforced in the workplace to send signal of moral standing and uprightness to all stakeholders.


Keywords


Ethics, Ethical Practices, Market Share, Banks.

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