A REAR MIRROR ANALYTICAL VIEW OF BROADCASTING IN NIGERIA: FROM MONOPOLY TO PLURALISM

Associate Professor S. A. Shaibu

Abstract


Arear-Mirror Analytical View of Broadcasting in Nigeria: From Monopoly to Pluralism takes an apreori or rear-mirror or retrospective as well as an aposteriori or futuristic view of broadcasting in Nigeria with particular reference to the monopoly era to the era of pluralism that dovetailed into broadcast digitization in Nigeria. The study is anchored on the Herbert Banduran social cognitive theory to highlight all-pervading power of media in a general and broadcasting in particular in educating, informing, entertaining and promoting the cultures of our people with a view on how broadcasting has faired in Nigeria in these years while recommending solutions to the challenges.


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